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With all the news of dwindling attention spans, the rise of short-form content, and AI overviews, it’s understandable that businesses may think they no longer need blogs. But the truth is, they still serve a very important function within your content strategy. The way SEO works might be changing, but that doesn’t mean it’s dead. Instead, SEO serves as the backbone to a whole new generation of content optimization , and underestimating it would be a big mistake. Still need so

Times, they are a changin’. Once upon a time, a solid SEO strategy was all you needed to make sure your content was reaching the right audience. Now, with the rise of AI Overviews and LLMs, SEO alone may not be enough. So, how can you make sure the content you spent countless hours (and dollars) on is pulling its weight? Let’s back up for just a minute and talk about the different ways your content is being picked up, scanned, and recommended.   How Does Content Get Indexed?

Why you should optimize and refresh your old blog content to give it a new life for SEO and AI overview optimization.

Learn the secrets to building a newsletter strategy that increases sales and builds brand loyalty.

It might seem like every business has a newsletter and there’s definitely a reason for that! From a very positive ROI, to increasing customer retention, there are so many benefits to starting an email newsletter for your business. The best part? It’s relatively simple. Let’s explore all the reasons why you should have a business newsletter so that you can get your first one sent this quarter.   Why You Should Have a Business Newsletter Drive traffic to your site Even if it’s

With 2025 coming to a close, and all eyes moving to what our content will look like in the coming year, it’s time for all the content strategists on the internet to predict what’s to come. I’ll summarize here: I think this is the year of focusing on your story and letting it lead your strategy in a way that feels authentic, grounded, and motivational. But if you want to know more about the top content strategy trends for 2026 and how you can use them in your own planning, rea