Does my Business Need a Newsletter?

It might seem like every business has a newsletter and there’s definitely a reason for that!

From a very positive ROI, to increasing customer retention, there are so many benefits to starting an email newsletter for your business. The best part? It’s relatively simple.

Let’s explore all the reasons why you should have a business newsletter so that you can get your first one sent this quarter.

Why You Should Have a Business Newsletter

Drive traffic to your site

Even if it’s a simple CTA at the end, newsletters can increase traffic to your site. More specifically, they can direct traffic where you want it. If you have a new page that needs traffic to rank higher, link to something on that page. A new product you want eyes on? Link to it. An event, a social post, a white paper or free resource? Links inside of newsletters = eyes where you want them.

Keep your business top of mind

Its widely thought that a customer has to see your brand seven times before buying. While this may be meant more for new customers, I think it can apply to repeat customers as well. When customers think about a product or service you provide, you want them to immediately think of you. What better way than to be in their inboxes?

Establishes brand authority

Business newsletters are a great way to establish your position as a brand expert by giving your customers valuable content. This is where content strategy comes into play. The content of the newsletter can be filled with CTAs, news, and new products, but it also needs to give something back to your customer. Think of it as a spot to show off a touch of industry expertise. You know your readers are interested; give them something good.

Promotes new products

Newsletter marketing is great for showcasing a new product. Add direct links, additional info, and maybe a little discount for subscribers. This drives traffic to the product page, increasing its search engine ranking while also helping spur sales by calling on your most engaged audience.

What are the Benefits of a Business Newsletter?

Besides the aforementioned benefits of starting a newsletter, there’s also the fact that the ROI on a business newsletter is one of the biggest no-brainers you could make. According to Forbes, the ROI on email marketing is around $36 for every dollar spent.

What’s the reason? There are a few, actually.

Reach

Unlike ads or other forms of digital marketing, newsletters are being seen by an audience that has opted in to receive your content. This leads to higher engagement with the newsletters, including a higher open rate than the average ad.

Support for your Business Goals

Business newsletters support a variety of goals. They support direct sales by showing an engaged audience new products and providing links to purchase them. They can also spur repeat purchases by keeping your company top of mind. In this way, newsletters can almost act as a reminder to reorder products that need replacing or order a gift for a friend. Newsletters also help with customer retention by helping create brand loyalty. Brand loyalty relies on the three R’s— rewards, relevance, and recognition. Adding discount codes in your newsletters, personalizing them even in small ways, and sharing content that’s meaningful to your customers will make them more loyal and more likely to open the newsletters.

Like most things in the content sphere, slapping a newsletter up without a strategy isn’t going to have the desired effect. The key to creating a newsletter that delivers on its promises is to figure out what information your customers find valuable and where you need their attention. More or less, you can think of a newsletter strategy as building a community.

Looking for a little nuance in your newsletter? Schedule a free discovery call and let’s talk strategy.

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